CHAPTER 23 – Around a Spring

In Chapter 23 of “The Ways of Men,” titled “Around a Spring,” the author illustrates how the discovery of a malodorous spring in a Continental village can transform it into a flourishing tourist destination. The presence of such a spring is considered a stroke of luck for the village, enabling it to capitalize on the newfound source of thermal water by attracting visitors seeking its medicinal qualities. The process begins with having the water analyzed and endorsed by a notable figure, then securing government approval to build a bathhouse. This initial phase sets the stage for the village to evolve into a bustling resort.

The locals, from officials to citizens, unite in their efforts to entice tourists, creating appealing pamphlets and embellishing advertisements with images of traditional local costumes, though such attire had not been worn for decades. The first wave of visitors often includes English tourists, known for their penchant for exploring new and affordable destines. Following the influx of British guests, other nationalities and even possibly high-profile individuals arrive, prompting further development including casinos and theaters to entertain the visitors.

The narrative contrasts the industrious and welcoming approach of these European villages with the skepticism often observed in rural populations towards tourists elsewhere. It emphasizes the importance of both physical and mental rejuvenation offered by such resorts, detailing the array of entertainments and amusements designed to appeal to every visitor. The municipal control over pricing for various services ensures a fair experience, free from the risk of extortion.

Moreover, the chapter touches upon the subtle commercialism underlying the hospitable façade, suggesting that while the primary aim is to draw profit from the visitors, the mutual enjoyment and benefits shouldn’t be overlooked. The narrative concludes with a reflective commentary on the authenticity of such tourist destinations, pondering whether the meticulously crafted beauty and attractions might sometimes feel overly contrived or insincere, reminiscent of staged spectacles designed exclusively for guests’ enjoyment, yet still retains the charm and appeal that continues to draw people back.