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88. Hardcore
Hardcore decisions were made by James Musk in late November 2022 as he faced the immense challenge of steering Twitter through a period of significant upheaval following Elon Musk’s acquisition of the platform. Among the most notable decisions was the reinstatement of several high-profile accounts, including those of Kathy Griffin, Jordan Peterson, and the Babylon Bee, which had previously been suspended for violating Twitter’s policies. However, not all controversial figures were granted a return, as…-
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87. All In
All in, Elon Musk took bold and drastic measures to reshape Twitter during a period of significant upheaval between November 10 and 18, 2022. Faced with challenges such as the suspension of Twitter Blue's rollout and a consistent decline in ad sales, Musk quickly realized that the company’s traditional structure needed a fundamental transformation. His solution was a strategy that called for a reduction in the workforce, with a clear emphasis on building a lean, highly skilled team rather than…-
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86. Blue Checks
Blue Checks, a feature initially associated with verification on Twitter, became a focal point of controversy and organizational upheaval in November 2022 following Elon Musk’s acquisition of the platform. Under Musk’s leadership, Twitter underwent significant changes that affected both its internal structure and its relationship with advertisers. Despite facing significant layoffs, Yoel Roth and his content moderation team pressed on with their duties, including the introduction of a new policy on…-
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85. Halloween
Halloween provided an intriguing backdrop for Elon Musk's ongoing challenges in October 2022, as Twitter continued to face operational difficulties under his leadership. One of the most significant incidents that month occurred when Musk posted a tweet about the attack on Paul Pelosi, which linked to a conspiracy theory. This tweet was quickly deleted, and Musk issued a public apology for the controversial post, but the fallout was already set in motion. The incident highlighted Musk's struggle to balance…-
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84. Content Moderation
Content moderation became a central focus for Elon Musk in his first week as owner of Twitter, particularly after the controversial actions of Ye, the artist formerly known as Kanye West. Ye's provocative "White Lives Matter" T-shirts and a tweet about Jewish people ignited a firestorm on social media, leading to his permanent ban from the platform. Musk’s interaction with Ye underscored the challenges inherent in balancing free speech with the need to maintain a safe, respectful environment on Twitter.…-
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83. The Three Musketeers
The Three Musketeers, James Musk, Andrew Musk, and Ross Nordeen, played pivotal roles in the dramatic transformation of Twitter between October 26-30, 2022, amidst Elon Musk’s acquisition of the platform. James, much like his cousin Elon in both appearance and intellectual capacity, became a leading figure in reshaping Twitter’s technical infrastructure, gathering a team of engineers from Tesla and SpaceX to overhaul the platform. With a deep admiration for Elon from his youth, James stepped into the…-
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82. The Takeover
The Takeover chronicles the unexpected and dramatic conclusion of Elon Musk's acquisition of Twitter on Thursday, October 27, 2022, which came a day earlier than anticipated by both the platform’s executives and financial markets. Musk, surrounded by key allies, including Antonio Gracias, Kyle Corcoran, Kate Claassen, and his trusted legal advisor Alex Spiro, orchestrated the final stages of the deal in a highly secretive manner. From a tension-filled war room, they managed the complexities of the…-
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81. “Let that sink in”
Let that sink in: In October 2022, as Elon Musk prepared for his highly anticipated and dramatic takeover of Twitter, his emotions oscillated between excitement about transforming the platform and deep concerns about the complexities ahead. Musk envisioned Twitter evolving into an integrated platform that combined elements of a social network with the capabilities of a financial service, a concept he had previously pursued with his company, X.com. However, as the actual takeover loomed closer, Musk's…-
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80. Robotaxi
Robotaxi became a focal point for Elon Musk and his top Tesla executives in 2022, marking a key milestone in the company's ambitions to revolutionize transportation with fully autonomous vehicles. The concept was developed during a brainstorming session at Omead Afshar's home in Austin, where Musk, along with core team members such as Franz von Holzhausen, Drew Baglino, Lars Moravy, and Zach Kirkhorn, discussed a vision for a compact, affordable vehicle to serve as an alternative to the Model 3. Musk's…-
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8. Penn
Penn became a transformative period in Elon Musk’s life, shaping both his intellectual growth and entrepreneurial ambitions. In 1992, after feeling academically unchallenged at Queen’s University, he transferred to the University of Pennsylvania on a scholarship, seeking a more rigorous and stimulating educational environment. His choice to pursue dual degrees in physics and economics reflected his dual passions—understanding the fundamental forces of the universe and learning how to leverage…-
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