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Chapter
46. Fremont Factory Hell
Fremont Factory Hell encapsulates one of the most grueling yet transformative periods in Tesla’s history, when Elon Musk pushed his team to their limits to overcome a production crisis. In early 2018, Tesla struggled to scale the production of its Model 3 beyond 2,000 units per week, yet Musk set an audacious goal—ramping up to 5,000 by the end of June. Wall Street analysts and industry experts doubted Tesla’s ability to meet such an ambitious target, and short-sellers capitalized on the skepticism,…-
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50. Shanghai
Shanghai became the focal point of Tesla’s most aggressive expansion strategy, fundamentally altering its global influence and reinforcing its dominance in the electric vehicle (EV) sector. Between 2015 and 2019, Tesla faced significant obstacles in China, grappling with slow sales, import tariffs, and stringent regulatory requirements that mandated foreign automakers to form joint ventures with domestic companies. While Tesla’s cutting-edge technology and premium brand recognition held promise, the…-
468.2 K • Ongoing
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54. Autonomy Day
Autonomy Day in April 2019 was a defining moment for Tesla, orchestrated by Elon Musk during a critical period when the company faced financial challenges and mounting skepticism over its self-driving technology. With Tesla experiencing cash flow constraints and growing competition in the autonomous vehicle sector, Musk recognized the event as an opportunity to inspire investor confidence and demonstrate the company's progress toward full self-driving capabilities. Despite juggling multiple high-pressure…-
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55. Giga Texas
Giga Texas became a key milestone in Tesla’s expansion strategy in early 2020 when Elon Musk and his executive team, including Omead Afshar, explored potential locations for the next Gigafactory. As Tesla’s Fremont plant neared full capacity, the need for a larger, more efficient manufacturing hub became increasingly evident. Various U.S. cities were considered, but Musk sought a location that would align with his long-term vision for innovation, cost-effectiveness, and regulatory ease. California’s…-
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58. Bezos vs. Musk, Round 2
Bezos vs. Musk, Round 2, encapsulates the ongoing battle between two of the world's most ambitious billionaires as they compete for dominance in space exploration and satellite communication. Jeff Bezos and Elon Musk, both visionaries in their own right, have taken vastly different paths in their quest to shape the future of humanity beyond Earth. SpaceX, led by Musk, has achieved groundbreaking milestones, from landing reusable rockets to sending astronauts to the International Space Station, while Bezos'…-
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60. Solar Surge
Solar Surge in the summer of 2021 marked yet another chapter in Elon Musk's relentless pursuit of innovation, this time centered on reshaping the solar energy market. Having founded SolarCity in 2006 and later integrating it into Tesla in a controversial $2.6 billion acquisition, Musk faced increasing legal scrutiny from shareholders questioning the merger’s value. To validate the buyout and ensure the business met his high expectations, Musk pushed Tesla Energy toward rapid expansion in solar roof…-
468.2 K • Ongoing
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