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Chapter

25. Taking the Wheel

by testsuphomeAdmin — Taking the Wheel was a defining period in Tesla’s history, spanning 2007 and 2008, as leadership struggles and internal tensions shaped the company’s future. The chapter primarily focuses on the removal of Martin Eberhard, Tesla’s cofounder and original CEO, and Elon Musk’s increasing control over the company’s direction. While Eberhard initially sought to find a successor, acknowledging that Tesla needed stronger leadership to overcome its mounting financial and operational difficulties, his…
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Chapter

32. The Model S

by testsuphomeAdmin — The development of The Model S was a defining moment for Tesla, marking its transition from a niche electric sports car company into a major automotive player. Elon Musk envisioned a premium electric sedan that would challenge the dominance of gasoline-powered luxury cars while demonstrating that electric vehicles (EVs) could be both stylish and high-performance. Unlike the Roadster, which was based on the chassis of a Lotus Elise, The Model S had to be designed from the ground up, requiring a completely…
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Chapter

36. Manufacturing

by testsuphomeAdmin — Manufacturing has long been a cornerstone of economic growth, but as globalization surged in the 1980s and 1990s, American corporations prioritized cost-cutting by moving production overseas. Between 2000 and 2010, this strategy led to a staggering decline in domestic manufacturing jobs, with nearly a third of the workforce displaced due to outsourcing and automation. While most companies accepted this as an inevitable consequence of free trade and technological progress, Elon Musk took a different…
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Chapter

43. The Boring Company

by testsuphomeAdmin — The Boring Company was conceived in late 2016 when Elon Musk, during a trip to Hong Kong, found himself discussing urban congestion with Jon McNeill, Tesla’s then-president of sales and marketing. The conversation revolved around the limitations of traditional roads and the need to think beyond surface-level infrastructure. Musk envisioned a future where underground tunnels could alleviate traffic, creating a three-dimensional network of roadways beneath cities. Intrigued by the idea, he reached out to…
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Chapter

46. Fremont Factory Hell

by testsuphomeAdmin — Fremont Factory Hell encapsulates one of the most grueling yet transformative periods in Tesla’s history, when Elon Musk pushed his team to their limits to overcome a production crisis. In early 2018, Tesla struggled to scale the production of its Model 3 beyond 2,000 units per week, yet Musk set an audacious goal—ramping up to 5,000 by the end of June. Wall Street analysts and industry experts doubted Tesla’s ability to meet such an ambitious target, and short-sellers capitalized on the skepticism,…
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Chapter

50. Shanghai

by testsuphomeAdmin — Shanghai became the focal point of Tesla’s most aggressive expansion strategy, fundamentally altering its global influence and reinforcing its dominance in the electric vehicle (EV) sector. Between 2015 and 2019, Tesla faced significant obstacles in China, grappling with slow sales, import tariffs, and stringent regulatory requirements that mandated foreign automakers to form joint ventures with domestic companies. While Tesla’s cutting-edge technology and premium brand recognition held promise, the…
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