44 Results in the "Non-Fiction" category
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Chapter
84. Content Moderation
Content moderation became a central focus for Elon Musk in his first week as owner of Twitter, particularly after the controversial actions of Ye, the artist formerly known as Kanye West. Ye's provocative "White Lives Matter" T-shirts and a tweet about Jewish people ignited a firestorm on social media, leading to his permanent ban from the platform. Musk’s interaction with Ye underscored the challenges inherent in balancing free speech with the need to maintain a safe, respectful environment on Twitter.…-
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83. The Three Musketeers
The Three Musketeers, James Musk, Andrew Musk, and Ross Nordeen, played pivotal roles in the dramatic transformation of Twitter between October 26-30, 2022, amidst Elon Musk’s acquisition of the platform. James, much like his cousin Elon in both appearance and intellectual capacity, became a leading figure in reshaping Twitter’s technical infrastructure, gathering a team of engineers from Tesla and SpaceX to overhaul the platform. With a deep admiration for Elon from his youth, James stepped into the…-
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82. The Takeover
The Takeover chronicles the unexpected and dramatic conclusion of Elon Musk's acquisition of Twitter on Thursday, October 27, 2022, which came a day earlier than anticipated by both the platform’s executives and financial markets. Musk, surrounded by key allies, including Antonio Gracias, Kyle Corcoran, Kate Claassen, and his trusted legal advisor Alex Spiro, orchestrated the final stages of the deal in a highly secretive manner. From a tension-filled war room, they managed the complexities of the…-
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81. “Let that sink in”
Let that sink in: In October 2022, as Elon Musk prepared for his highly anticipated and dramatic takeover of Twitter, his emotions oscillated between excitement about transforming the platform and deep concerns about the complexities ahead. Musk envisioned Twitter evolving into an integrated platform that combined elements of a social network with the capabilities of a financial service, a concept he had previously pursued with his company, X.com. However, as the actual takeover loomed closer, Musk's…-
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80. Robotaxi
Robotaxi became a focal point for Elon Musk and his top Tesla executives in 2022, marking a key milestone in the company's ambitions to revolutionize transportation with fully autonomous vehicles. The concept was developed during a brainstorming session at Omead Afshar's home in Austin, where Musk, along with core team members such as Franz von Holzhausen, Drew Baglino, Lars Moravy, and Zach Kirkhorn, discussed a vision for a compact, affordable vehicle to serve as an alternative to the Model 3. Musk's…-
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8. Penn
Penn became a transformative period in Elon Musk’s life, shaping both his intellectual growth and entrepreneurial ambitions. In 1992, after feeling academically unchallenged at Queen’s University, he transferred to the University of Pennsylvania on a scholarship, seeking a more rigorous and stimulating educational environment. His choice to pursue dual degrees in physics and economics reflected his dual passions—understanding the fundamental forces of the universe and learning how to leverage…-
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79. Optimus Unveiled
Optimus Unveiled stands as a significant chapter in Elon Musk’s multifaceted journey, taking place in late September 2022 as he made his way from Austin to Silicon Valley. This period marked a time of immense pressure in Musk’s life, with ongoing legal disputes, SEC investigations, and personal struggles. Yet, despite these challenges, Musk focused his energy on unveiling Tesla's latest innovations, notably the highly anticipated Optimus robot. The event was centered around showcasing Tesla's…-
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78. Uncertainty
Uncertainty loomed large over Elon Musk's quest to acquire Twitter between July and September 2022, a time fraught with fluctuating intentions and legal battles that tested his resolve. Musk initially faced three potential paths: moving forward with the $44 billion acquisition, renegotiating the deal, or backing out altogether. To help navigate these options, Musk sought the advice of Bob Swan, a financial expert who initially leaned toward completing the acquisition. However, Swan’s eventual departure…-
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77. Optimus Prime
Optimus Prime, a groundbreaking humanoid robot conceived by Elon Musk, was first unveiled in August 2021, marking a significant leap in Tesla's venture into robotics. The vision behind Optimus was to create a robot that could seamlessly integrate into human-centric environments, functioning just like humans by mimicking our forms and movements. Musk’s ambitious plan set Tesla’s design team, led by Franz von Holzhausen, on a mission to build a robot that could operate in standard human workspaces,…-
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76. Starbase Shake-up
Starbase Shake-up in early 2022 was a pivotal moment in the growth of SpaceX, with Elon Musk setting ambitious goals for the company’s next steps. At the heart of the initiative was the presentation of the Starship rocket, designed with two stages linked by Mechazilla’s arms, which Musk was determined to showcase despite concerns from team members like Bill Riley about the tight deadlines. Using Twitter as a direct communication tool, Musk announced his intention to publicly display the Starship,…-
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