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82. The Takeover
The Takeover chronicles the unexpected and dramatic conclusion of Elon Musk's acquisition of Twitter on Thursday, October 27, 2022, which came a day earlier than anticipated by both the platform’s executives and financial markets. Musk, surrounded by key allies, including Antonio Gracias, Kyle Corcoran, Kate Claassen, and his trusted legal advisor Alex Spiro, orchestrated the final stages of the deal in a highly secretive manner. From a tension-filled war room, they managed the complexities of the…-
468.2 K • Ongoing
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12. X.com
X.com was founded by Elon Musk in 1999 with an ambitious goal of transforming the banking industry through digital-first innovation. Unlike traditional banks burdened by bureaucratic inefficiencies, X.com sought to create an all-digital financial hub that would streamline money transfers, eliminate intermediaries, and make transactions as simple as updating a database. Musk envisioned X.com as a universal financial service provider, where users could handle checking accounts, investments, and online…-
468.2 K • Ongoing
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54. Autonomy Day
Autonomy Day in April 2019 was a defining moment for Tesla, orchestrated by Elon Musk during a critical period when the company faced financial challenges and mounting skepticism over its self-driving technology. With Tesla experiencing cash flow constraints and growing competition in the autonomous vehicle sector, Musk recognized the event as an opportunity to inspire investor confidence and demonstrate the company's progress toward full self-driving capabilities. Despite juggling multiple high-pressure…-
468.2 K • Ongoing
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87. All In
All in, Elon Musk took bold and drastic measures to reshape Twitter during a period of significant upheaval between November 10 and 18, 2022. Faced with challenges such as the suspension of Twitter Blue's rollout and a consistent decline in ad sales, Musk quickly realized that the company’s traditional structure needed a fundamental transformation. His solution was a strategy that called for a reduction in the workforce, with a clear emphasis on building a lean, highly skilled team rather than…-
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13. The Coup
The Coup at PayPal in September 2000 was a defining moment in Elon Musk’s career, illustrating the sharp divide between his grand ambitions and the pragmatic concerns of his fellow executives. Since its inception, Musk had played an instrumental role in shaping PayPal—originally X.com—envisioning it as the foundation of a revolutionary financial services empire. However, his colleagues, including Max Levchin, Peter Thiel, Luke Nosek, David Sacks, and Reid Hoffman, increasingly felt that his…-
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55. Giga Texas
Giga Texas became a key milestone in Tesla’s expansion strategy in early 2020 when Elon Musk and his executive team, including Omead Afshar, explored potential locations for the next Gigafactory. As Tesla’s Fremont plant neared full capacity, the need for a larger, more efficient manufacturing hub became increasingly evident. Various U.S. cities were considered, but Musk sought a location that would align with his long-term vision for innovation, cost-effectiveness, and regulatory ease. California’s…-
468.2 K • Ongoing
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