44 Results in the "Non-Fiction" category
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Chapter
95. The Starship Launch
The Starship Launch at SpaceX in April 2023 was a defining moment that embodied the essence of ambition, cutting-edge technology, and the inherent risks that come with pushing the boundaries of space exploration. Atop the high-bay assembly building at Starbase in Boca Chica, Elon Musk stood alongside Mark Juncosa and Jake McKenzie, reflecting on the tense anticipation leading up to liftoff. His memories of past failures at Kwajalein, where early SpaceX launches ended in disappointment, served as a sobering…-
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94. AI for Humans
AI for Humans has become a crucial topic as artificial intelligence continues to accelerate societal change at an unprecedented rate. In Austin, Elon Musk, alongside Shivon Zilis and their twins, experiences firsthand how AI is reshaping industries, moving far faster than historical technological shifts such as the Industrial and Digital Revolutions. Unlike previous advancements that took decades to fully integrate, AI's rapid emergence in early 2023 transformed workplaces, creative fields, and everyday…-
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93. AI for Cars
AI for Cars is rapidly becoming one of the most transformative innovations in the automotive industry, revolutionizing the way vehicles operate and how we think about transportation. Tesla, led by Elon Musk, has long been at the forefront of this transformation. One of the most groundbreaking projects within Tesla was introduced by Dhaval Shroff, whose work on developing a neural network path planner was likened to "ChatGPT for cars." The goal of the project was to advance Tesla's self-driving capabilities…-
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92. Christmas Capers
Christmas Capers often bring images of joy and holiday festivities, but for Elon Musk, the December 2022 holiday season was anything but traditional. While many were celebrating, Musk found himself at Twitter's headquarters, confronting the infrastructure management team about a critical issue that had far-reaching implications for the company's finances. The servers at the Sacramento facility were costing Twitter over $100 million annually, a figure that Musk could not justify in the face of the company's…-
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91. Rabbit Holes
Rabbit Holes are often places of exploration that take people deep into unexpected and complex situations, and for Elon Musk, December 2022 marked a particularly tumultuous descent into a series of personal and professional challenges. Amid the release of the Twitter Files, Musk’s leadership at Twitter was further tested when a serious security threat to his family forced him to take drastic actions. A stalker, who had previously been fixated on Grimes, Musk's partner and the mother of his son X,…-
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90. The Twitter Files
The Twitter Files, a series of investigative reports published in December 2022, exposed significant concerns regarding the internal operations of Twitter’s content moderation policies. Journalists Matt Taibbi and Bari Weiss, invited by Elon Musk to investigate, dug deep into the platform’s communications and revealed how Twitter was allowing external entities—such as political figures, government agencies, and intelligence organizations—to exert influence over the removal of certain tweets. Among…-
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89. Miracles
Miracles are often seen as extraordinary events that change lives in ways previously thought impossible, and in November 2022, Neuralink, the pioneering brain-machine interface company co-founded by Elon Musk, was on the verge of something that could truly live up to this definition. Neuralink’s operations, based in Fremont, California, and expanded to Austin, Texas, had transitioned into a revamped facility—once home to an axe-throwing and bowling venue—now transformed into cutting-edge laboratories…-
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88. Hardcore
Hardcore decisions were made by James Musk in late November 2022 as he faced the immense challenge of steering Twitter through a period of significant upheaval following Elon Musk’s acquisition of the platform. Among the most notable decisions was the reinstatement of several high-profile accounts, including those of Kathy Griffin, Jordan Peterson, and the Babylon Bee, which had previously been suspended for violating Twitter’s policies. However, not all controversial figures were granted a return, as…-
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87. All In
All in, Elon Musk took bold and drastic measures to reshape Twitter during a period of significant upheaval between November 10 and 18, 2022. Faced with challenges such as the suspension of Twitter Blue's rollout and a consistent decline in ad sales, Musk quickly realized that the company’s traditional structure needed a fundamental transformation. His solution was a strategy that called for a reduction in the workforce, with a clear emphasis on building a lean, highly skilled team rather than…-
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86. Blue Checks
Blue Checks, a feature initially associated with verification on Twitter, became a focal point of controversy and organizational upheaval in November 2022 following Elon Musk’s acquisition of the platform. Under Musk’s leadership, Twitter underwent significant changes that affected both its internal structure and its relationship with advertisers. Despite facing significant layoffs, Yoel Roth and his content moderation team pressed on with their duties, including the introduction of a new policy on…-
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